Brokerage firms no longer have to use either Excel spreadsheets or spend lots of time looking at multiple applications to find the necessary data required to determine trading opportunities for their fund manager clients.

Fidessa, the operator of an order management platform, has just launched an online analytics tool which allows traders to aggregate data, filter it and post it on a dashboard for analysis. The data includes market data, indications of interest from buy-side firms, and the trading activity of clients. The analytics tool called Fidessa Trader Intelligence also integrated into Fidessa's sell-side order management platform for trades to ultimately be executed. Abou 90 U.S. brokerages currently use the OMS.

Currently, sales traders often manually search and aggregate multiple data sources to service their buy-side clients -- aka determine which ones should be notified and why. The new Trader Intelligence, says Fidessa, automates the process and for any given financial instrument, immediately tells sales traders what to do. The application organizes the data into "powerful counterparty intelligence" that can be used to better understand clients' trading styles, patterns and interests.

The software also has advanced tracking features and query tools that enable traders to rank their clients' interests based on configurable weightings of current, historical watch list and holdings information. In addition, it has algorithms which allow the sales trader to determine whether or not crossing opportunities exist.

"Fidessa users are demanding better and more efficient ways to service their clients with tools that allow them to deliver relevant targeted communications and enhance their customer service," says Sabrina Segatta, product manager for Trader Intelligence. The tool ultimately increases the productivity of sales traders and removes the potential for missed opportunities.

Although Fidessa Trader Intelligence is targeted primarily at sales traders it ultimately benefits fund managers as well. "It empowers the sell-side to create value for the buy-side so they can outperform the market and identify alpha," says Segatta.

Written by Editor-in-chief Chris Kentouris. (Chris can be contacted through Chris.Kentouris@hotmail.com)

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